Merchandise Creates Year-Round Revenue & Marketing for Race Directors For most running events, the excitement peaks on race day—runners cross the finish line, collect their medals and T-shirts, and head home. But for race directors, the question is: how do you keep your event top-of-mind until next year? One of the most effective solutions is […]

Our customers who are race directors always come to us with all kinds of special requests. After all, custom race medals is the special incentive that captures runners attention, so creating one that is unique to their race is something that is not taken lightly. When the race directors from Cirque Series contacted us with […]

As a race director, your primary goal is to create an experience that resonates with runners and keeps them coming back year after year. Building engagement, generating user-generated content (UGC), and fostering runner loyalty are essential to creating a successful race event. In this post let’s dive into how you can tackle the pain points […]

After many virtual races in the last couple years, one of our favorite race, the Blue Ridge Marathon, is back. “America’s toughest road race” is back to its full glory of a weekend of festivities and fantastic running in the town of Roanoke, Virginia. This years medal stand out greatly with their vibrant colors and […]

The running race and event community has been impacted greatly by the pandemic. Many events have been cancelled, postponed or scaled down. Right now we are slowly seeing a limited number of marathon, 5K, 10K races and events scheduled for summer 2021 and later. Our guest today is Michael Iser, veteran insurance and risk management […]

As running races transition to virtual format, race directors and runners are adjusting to a new form of races. There are things that are simplified, namely race day logistics, road closures, permit etc. Other things got complicated, such as fulfillment and distribution of race kits, marketing. How to design a virtual race medal that is […]

Blue Ridge Marathon, aka America’s toughest road marathon is one of the signature events put together by Roanoke Outside.  Under the event director Julia Boa’s leadership the race had grown 15% in revenue each year for the past five years. In this special interview we talk to Julia about her strategies in growing a marathon […]

For many organizations, especially non profits, fundraising is a big part of their operations. Derby Dolls, a roller derby league in Los Angeles, is a non profit that rely on events to fund their programs and operations. When COVID hit and all events were cancelled, they were quickly depleting their savings. Then they decided to […]

It has been a tradition on every Thanksgiving morning for people to gather in Burbank to run in one of the largest turkey trot in the Los Angeles area. This year however, the organizers at Burbank YMCA transitioned the race to a virtual 5K 10K turkey trot instead. The race may look different but the […]

We are in a new era – as schools and work are being done remotely, events, celebrations and parties are transitioning to the virtual space. Sport races such as 5K, 10K and marathons, have been pivoting to virtual race. For many runners, one of the most important aspects of entering a race is to receive […]