Growing a Marathon Race Event

Blue Ridge Marathon, aka America’s toughest road marathon is one of the signature events put together by Roanoke Outside.  Under the event director Julia Boa’s leadership the race had grown 15% in revenue each year for the past five years. In this special interview we talk to Julia about her strategies in growing a marathon race event.

Julia first talked about the history of the Blue Ridge Marathon and the backstory for adding the double marathon distance to the race. Furthermore, she told us about how growing a marathon race event also helped a sleepy town to become a destination for outdoor enthusiasts.

With the pandemic fundraising options for a non-profit organization has been limited. Julia shared her strategies on virtual fundraising, developing ideas to approach sponsors and supporters for funds, and using organic social media techniques to grow an event.

Listen to the podcast or watch the video below:


Julia Boas is the events director for Roanoke Outside Foundation. Roanoke Outsides creates economic growth by leveraging natural assets to attract investment and talent. 

Contact for Roanoke Outside Foundation

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Find out more about Blue Ridge Marathon:

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